Awhile back, I visited with a real estate agent who is located near Portland’s Pearl District. She shared with me that several real estate offices have closed or gone out of businesses. She also said that in June, things were a bit slow. Instead of looking at slow as being a disaster, this agent looked at it as an opportunity. She is going to let the world know that she is still in business and intends to get the business!
Here is what she is doing:
- She is moving her offices to into one the Pearl.
- She is taking advantage of the never before heard of bargains in advertising for some major publications. In fact, she is the only agent advertising in one of Portland’s premiere magazines. Because this magazine wants to keep her, she has arranged for a premium placement at a fraction of the cost.
- She is targeting her energies to locations where perspective buyers hang out.
- And she has negotiated with her banks to get the best possible home loans in this market.
Sagging sales are scary, but a weaker economy does not equate death. The smart and quick thinking can and do survive by thinking outside the box and negotiating with everyone to make the best deals happen.
What are you doing to take advantage of quitters to increase your marketing efforts?
